SS18 Lookbook

BRAND ETHOS

We are NOT a fast fashion brand. Slow fashion is a movement that is growing in popularity all over the world. It is a response to the fast fashion industry, which relies on mass production and often results in poor quality clothing that falls apart quickly. We believe that style doesn’t have to be disposable, and that quality should never be sacrificed for speed. The basic idea behind it is to produce less volume and higher quality clothing. We put integrity and originality first above all else.

Ethical and Humane Practices

Alpacas are a keystone feature of our brand. In addition to being adorable, alpacas produce some of the softest, most luxurious wool in the world. Alpaca wool is lighter, stronger, and five times warmer than sheep's wool. Alpaca wool contains no lanolin, which makes alpaca yarns hypoallergenic. (Read: NOT itchy, hooray!) We take immense pride in sourcing our alpaca yarns from licensed and certified humane farms where the animals are able to roam free and graze on natural grasses. You can rest assured knowing that your treasured Propaganda Agency alpaca clothing has been borne from ethical and humane practices.

Now let's talk Peruvian Pima Cotton -- the softest, most luxurious cotton in the world. The cotton yarns we use for our garments are from organically grown Peruvian Pima cotton, starting at the seed level. In addition to being sustainably and responsibly sourced, the silky smooth hand that this quality of cotton yarn delivers is second-to-none. You'll love the feel of our cotton knits against your skin -- it's like nothing else out there!